via easyDNS blog

About Mark Jeftovic

I live in Toronto, Canada with my wife and daughter, I'm the founder and president of easyDNS.com - the DNS hosting provider & domain name registrar, a card-carrying Libertarian and former Director to the Canadian Internet Registration Authority (CIRA).

In my copious spare time I blog here about doing business on the internet and play guitar in The Parkdale Hookers, an indie power-pop group who releases all of our music under a creative commons license.

I can be emailed at markjr@myprivacy.ca (requires verification)

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Wednesday, August 27. 2008

Running an affiliate program? Don't pay for sales you already had in the bag

People have tried this on us so many times I figure it must still work in many cases so after the last one I decided to post a brief note about this.

We run an affiliate program via Commission Junction, it pays $20 per new customer acquisition. We also come up first in all major search engines for our own name: "easydns", "easydns.com", "www.easydns.com", and "easyDNS Technologies Inc". Every online business probably comes up first in Google for their own name. (If you don't, you have larger problems and you should probably address those).

Here's what I consider, if not a "black hat" PPC technique, a grey one which we're not interested in because it costs us affiliate commissions on sales we would have gotten without the affiliate ever being involved. Here's how the scam works:
Continue reading "Running an affiliate program? Don't pay for sales you already had in the bag"

Posted by easyDNS: Tips and Tricks in via easyDNS blog at 11:31